What is Google Analytics?


Google Analytics is a free web analytics tool offered by Google that every serious website owner should have. It allows you to track the performance of your website like traffic, users, and more even user’s behavior. All you need is just a Google account to get you started.

What does Exactly Google Analytics do?


This an amazing tool that has many functions, but basically, it gives you a quick and easy way of finding out all the vital metrics regarding your website, it records data by dropping a cookie in the user browser and then aggregates this data in multiple ways like Page view level, Session level, User level or even Event level.

How to Set Up GA on Your Website?


It is easy peasy, All you need after creating a Google Analytics account is to take the tracking code and implement it in the head section of your website pages, that’s it.

 What is the Account Structure in Google Analytics?


It is vital to understand your Google Analytics account structure to be able to not only track the data you want but also to be able to make sense of it so you can use it to improve your marketing strategies and efforts. Your Google Analytics account is organized in a hierarchy where each account has the potential of having multiple properties; each property also has the potential to have multiple views.

Ohh No., Property and Views, What are those?

Again easy peasy here is a summary of the levels within the Google Analytics account:

  • Accounts – These allow you to manage and organize how data is gathered from various websites and this is also where you set user permission levels.
  • Properties – Every account has at least one property that uses a unique tracking ID that can be found inside the piece of JavaScript website tracking code. You can have multiple properties on one account, which is convenient if you wish to collect data from, say, a mobile app in addition to your website.
  • Views – Your Google Analytics account can have multiple views. These determine how your data is represented. You can configure these using specific filters inside the Views tab. This is the level where you can set your goals to capture information on performance such as leads and other KPIs (key performance indicators) regarding your overall digital marketing activities.



What Kind Of Reports  Can I See In Google Analytics?


The Reporting tab in your analytics account shows you important reports that provide you with deeper insights into how well your site is performing and where you can make improvements.

There are five types of reports in Google Analytics:

  • Real-time Reports – Provide useful information about the number of active viewers, as well as the most active pages, or the top keywords being searched all in real-time.
  • Audience Reports – These provide you with data concerning your site visitors. You can see the number of sessions on your site over a certain period of time, as well as their country, city, language, and even the browser or operating system that they are using.
  • Acquisition Reports – These show you how your site visitors got to your site (whether the traffic was direct, organic, referral, or from social media).
  • Behavior Reports – With these, you’ll be able to see the different ways your visitors interact with your site. This helps you in determining which of your content is performing well.
  • Conversions Reports – These show you the actions taken by your site visitors before converting in addition to the total number of conversions that have occurred on your website.


Now, It Is Your Turn!, Start Measuring your website performance

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Google Analytics is a great tool that helps you measure your site traffic and provides you with the proper information that you can use to improve and maximize your site’s performance. If you haven’t been doing so already, it’s time to start using Google Analytics to enhance your digital marketing plans and get the most out of your actions.

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